Thrive on!
Innovation Pavilion is an entrepreneurial ecosystem complete with a coworking space.
Challenge
Most successful incubators, accelerators and coworking spaces are located within big city hubs. Although Centennial, Colorado, has been ranked as the number one most connected city in the United States it is still definitely suburbia.
This has to scream Innovation and be even cooler than downtown.
Innovation Pavilion has a long-term plan to recreate its Centennial ecosystem in ring cities around metro hubs throughout the country. We were hired to structure their programs into replicable entities and visually identify its many service offerings.
The audience includes young startups, corporates seeking satellite collaboration, public-private partnerships and institutional investors.
Solution
Starting with an immersive understanding of the breadth of capabilities and contacts, we identified how these assets played with each other and, more importantly, which ones didn’t. We then created a tangible mind map and explained how each program fed the other.
Our job was to identify and simplify the complexity that had evolved over 5 years.
With so many different components and the nature of complexity, we shortened the name to IP (homage to the acronym for Intellectual Property) and used a simplified version of a Rubik’s cube as the new official logo. Using high chroma coloring we chose 3 main hues representing male, female and neutral personalities.
In all we created separate entities for access to funding, workforce training, tech communities and an entire array of real estate components which all reflect the corporate brand.